Programme 2 - 3 May 2019

For a programme overview including the side events, please have a look here: PDF Timetable

For a PDF version of the detailed programme, please download the programme here: PDF Download



11:30 - 13:45 REGISTRATION
12:30 - 13:45 WELCOME LUNCH
13:45 - 14:00 WELCOME

Disruption matters to every business
Urs Gredig Broadcast Journalist
Caroline Mutoko Group CMO and General Manager Digital, Radio Africa

14:00 - 14:30 KEYNOTE

Managing innovation in the digital revolution
Karolin Frankenberger Professor School of Management University of St. Gallen (HSG)

14:30 - 14:40 START-UP PITCH

Category winner Transaction

14:40 - 15:20 PANEL

Disruption, a constant driver for change
Svend Leirvaag Vice President Industry Affairs Amadeus
HE Rania Al Mashat Minister of Tourism of Egypt
Michael Ros COO / Co-founder Bidroom, WTFL Start-Up Winner 2017
Andreas G. Schmid Entrepreneur, Chairman Helvetica Capital AG, Board Member Radisson Hospitality, Chairman Zurich Airport

Moderated by Urs Gredig

15:20 - 15:30 START-UP PITCH

Category winner Hospitality

15:35 - 16:10 NETWORKING BREAK

Workshops, CreaLabs, Masterclasses, and Showcases
For a description of the parallel sessions, please click here.

17:10 - 17:25 DOCUMENTARY

The Next Generation Leaders’ view of disruption
Moderated by Caroline Mutoko

17:25 - 17:35 OUTLOOK

The WTFL Innovation Agenda
Martin Barth President & CEO World Tourism Forum Lucerne

17:35 - 18:05 INSIGHT

Fostering innovation on the national level
Swiss Federal Councillor
Manuel Butler
Executive Director UNWTO
Teresa Ferreira Director Development & Innovation Department, Knowledge Management & Innovation, Portugal (invited)
Chi Chuan Poh Director Digital Transformation Singapore Tourism Board (invited)

Moderated by Urs Gredig

18:05 - 18:25 INSPIRATION

Ras Al Khaimah: a young destination rooted in history
Haitham Mattar CEO Tourism Development Authority of the Government of Ras Al Khaimah

18:25 - 18:30 CLOSING

Ros Atkins
Urs Gredig
Caroline Mutoko

19:15 - 22:30 COCKTAIL DINNER

Featuring Young Talent Award
Supported by Ras Al Khaimah

Location: Schweizerische Hotelfachschule Luzern


07:45 - 08:30 COFFEE

Coffee and Pastries for Networking

08:30 - 08:40 WELCOME

Creativity first

08:40 - 09:10 KEYNOTE

Talent for a disruptive industry
Kate Walsh Dean and E.M. Statler Professor Cornell University School of Hotel Administration

09:10 - 09:20 START-UP PITCH

Category winner Destination


Workshops, CreaLabs, Masterclasses, and Showcases
For a description of the parallel sessions, please click here.

10:15 - 10:50 NETWORKING BREAK
10:50 - 11:00 START-UP PITCH

Category winner Mobility

11:00 - 11:45 PANEL

The best talents for the best industry
Brett Tollman Chief Executive, The Travel Corporation
Puneet Chhatwal MD & CEO The Indian Hotels Company Limited (IHCL)
HE Maitha Saif Majid Al-Mahrouqi Undersecretary Ministry of Tourism Oman 

Moderated by Urs Gredig

11:45 - 12:00 CEREMONY

Tourism Star Award
Reto Wittwer Chairman World Tourism Forum Lucerne
Mario Hardy CEO PATA
3 Winners

Moderated by Caroline Mutoko

Find out more about the Tourism Star Award!

12:00 - 12:10 OUTLOOK

The WTFL Talent Agenda
Reto Wittwer Chairman World Tourism Forum Lucerne

12:10 - 12:20 START-UP PITCH

Category winner Impact

12:20 - 12:40 INSIGHT

Canton of Schwyz: innovative tradition
Councillor of Schwyz and modern yodelling performance

12:40 - 13:50 LUNCH BREAK

Hosted by Canton of Schwyz

13:50 - 13:55 INSIGHT

Report on the CreaLab on future education in tourism
Ros Atkins Presenter and Creator Outside Source BBC News

Moderated by Caroline Mutoko

13:55 - 14:10 KEYNOTE

Diversity as a main driver for innovation

14:10 - 14:55 PANEL

The potential of diversity for the tourism industry
Maud Bailly Chief Digital and Diversity Officer Accor
Brett Heising Founder Brettapproved
Usha Prashar Deputy chair of the British Council (invited)
Aradhana Khowala
World Tourism Forum Lucerne

Moderated by Urs Gredig

14:55 - 15:00 OUTLOOK

The WTFL Diversity Agenda
Aradhana Khowala World Tourism Forum Lucerne

15:00 - 15:30 NETWORKING BREAK
15:30 - 16:10 INTERVIEW

Human capital - the key to success in a digital future
Surprise guest

Moderated by
Urs Gredig

16:10 - 16:25 FAREWELL

Martin Barth
Reto Wittwer
Timo Albiez
Vice-Director Schweizerische Hotelfachschule Luzern


A lasting memory



Skiing Day on Mount Titlis

Sightseeing Tour Lucerne

Outdoor Adventure Activities in Schwyz


Please find more information about the optional programme here.