Parallel Sessions



Participants are invited to participate actively in discussing the implications of the latest developments in the tourism industry. Each Workshop discussion is based on a presentation.

W1 VIRTUAL REALITY: A transformative potential


W2 OVERTOURISM: Experiences and solutions

Tuan Pham, Program Manager, Corporate Social Responsibility, International B.V. 


W3 FUTURE EMPLOYMENT: Culture, talent and purposeful work

Peter Fulton, Group President Europe, Africa, Middle East and Southwest Asia, Hyatt International LLC
Max Fellows, Director of Client Services, MCI Experience
HE Maitha Saif Majid Al-Mahrouqi, Undersecretary Minister of Tourism Oman


W4 YOUR CONTRIBUTION: Create your own Workshop

The call for your contribution will follow soon. 





A CreaLab (creative laboratory) provides a frame for developing new concepts for the future of tourism.

C1 WTFL VENTURE PLATFORM: An innovative ecosystem


C2 FUTURE EDUCATION: Prepare for disruption!

Kate Walsh, Dean and E.M. Statler Professor, Cornell University School of Hotel Administration


C3 MOBILE HOTEL: Redesigning agile hospitality





A Masterclass consists of a discussion among participants and the present experts. The focus is always on the exchange of opinion and experience.


M1 DIGITAL TRANSFORMATION: Disrupting the industry

Nicolas Bürer, Managing Director, digitalswitzerland
Tuan Pham, Program Manager, Corporate Social Responsibility, International B.V.


M2 BOOKING PLATFORMS: What is their future?

Martin Sturzenegger, CEO, Zürich Tourismus
Michael Ros, COO / Co-Founder,


M3 INNOVATION: A challenge for existing companies

Karolin Frankenberger, Professor, School of Management University of St. Gallen (HSG) 


M4 DIVERSITY: Driver of innovation and integration

Aradhana Khowala, Steering Commitee, World Tourism Forum Lucerne/CEO&Founder, Aptamind Partners
Ros Atkins, Presenter and Creator, Outside Source, BBC News
Yves Givel, Vice President Human Ressources EAME and Southwest Asia, Hyatt Hotels Corporation




A Showcase is a presentation of a best-in-class example, featuring an issue of great importance to the tourism, travel and hospitality industry.

S1 BLOCKCHAIN: A new disruptive force in tourism?

Tim Weingärtner, Professor, Lucerne University of Applied Sciences and Arts


S2 MOBILITY: The future of autonomous driving


S3 CULINARY REVOLUTION: Indulgence as an attraction


S4 ADVENTURE TRAVEL: Emotions are priceless

Shannon Stowell, Chief Executive Officer, Adventure Travel Trade Association


S5 CUSTOMER RELATION: Know the millennials!