Parallel Sessions Thursday, 2 May 2019

See the Parallel Sessions of Friday, 3 May 2019 below.

WORKSHOPS

Participants are invited to participate actively in discussing the implications of the latest developments in the tourism industry. Each Workshop discussion is based on a presentation.

VIRTUAL REALITY: A transformative potential
Self-experience of VR and discussion of opportunities and risks

Ditti Bürgin-Brook

Rachel Hardwick

Martina Stadler

Axel Vogelsang

 

Salar Shahna

Location:

 

CEO & Producer, La Siala Entertainment GmbH

Group Technical Program Manager Booking.com B.V.

Director, Tourismus Engadin Scuol Samnaun Val Müstair AG

Head of the Research Group Visual Narrative & Lecturer, Lucerne University of Applied Sciences and Arts

 

Creative Director & CEO, World VR Forum (Moderator)

5th floor, Terrassensaal

 

OVERTOURISM: Experiences and solutions
Measurement and management of overtourism

Marco D' Eramo

Gloria Guevara Manzo

Fabian Weber

Juerg Stettler
 

Location:

 

Book Author 

President & CEO WTTC

Lecturer, Project Manager & Head of the Major in Tourism and Hospitality Management Lucerne University of Applied Sciences and Arts

Deputy Dean, Head of Research & Head of Institute of Tourism ITW, Lecturer, Lucerne University of Applied Sciences and Arts, Lucerne School of Business (Moderator)

2nd floor, Crystal Lounge

 

COMMUNITY BASED TOURISM: Opportunities and risks
How to reach out to the customer?

Gabriella Crescini

Michael Lindenmayer

 

Klaus Lengefeld

Location:

 

Head Entrepreneurship & Innovation at Swisscontact

The Tata Trusts, Global Partnerships

 

Project Manager, giz-Deutsche Gesellschaft für internationale Zusammenarbeit (Moderator)

2nd floor, Clubroom 5

 

CREALABS

CreaLab (creative laboratory) provides a frame for developing new concepts for the future of tourism.

WTFL VENTURE PLATFORM: An innovative ecosystem
Building a tourism ecosystem for start-ups and investors

Jonathan Worsley

 

Marius Disler

Location:

 

Chairman Bench Events & Board Director STR

 

World Tourism Forum Lucerne (Moderator)

Quadrin, ground floor

 

QUADRIN: Modular constructions for the tourism industry
Create a business plan for the new hospitality concept "Quadrin"

 

Ros Atkins

Location:

 

Presenter & Creator Outside Source, BBC News (Moderator)

Quadrin, 1st floor

 

 

MASTERCLASSES

Masterclass consists of a discussion among participants and the present experts. The focus is always on the exchange of opinion and experience.

DIGITAL TRANSFORMATION: Disrupting the industry
How to prepare your company for the digitized company?

HE Rania Al-Mashat

Mario Fäh

Marianne Janik

Tuan Pham

Marcel Stalder

 

Anita Mendiratta

Location:

 

Minister of Tourism, Arab Republic of Egypt

Country Manager Switzerland, EY/etventure

CEO Microsoft Switzerland

Program Manager & Corporate Social Responsibility Booking.com International B.V.

Managing Partner Markets - Germany, Switzerland & Austria Ernst & Young

 

Founder & President - CACHET Consulting / Special Advisor to the Secretary General - UNWTO (Moderator)

2nd floor, Clubroom 3

 

BOOKING PLATFORMS: What is their future?
How do tomorrows booking platforms look like?

Michael Ros

Benno Rust

Martin Sturzenegger

 

Juliana Gallo

Location:

 

COO / Co-Founder bidroom.com

Area Manager Booking.com Switzerland

CEO Zürich Tourismus

 

Business Development Manager (Moderator)

2nd floor, Clubroom 4

 

INNOVATION: A challenge for existing companies
How to stay innovative?

Karolin Frankenberger

Hassan Kadbi

Samih Sawiris

 

Urs Gredig

Location:

 

Professor & Director of the Institute of Management & Strategy University of St. Gallen 

CEO Hapimag

Chairman Orascom Development Holding

 

Broadcast Journalist (Moderator)

2nd floor, Clubroom 8

 

SHOWCASES

Showcase is a presentation of a best-in-class example, featuring an issue of great importance to the tourism, travel and hospitality industry.

BLOCKCHAIN: A new disruptive force in tourism?
Fields of application of Blockchain

Tim Weingärtner

 

Daniela Wagner

Location:

 

Professor Lucerne University of Applied Sciences and Arts

 

Group Business Development Director, Jacobs Media Group (Moderator)

2nd floor, Clubroom 6

 

MOBILITY: The future of autonomous driving
Impacts to the tourism industry

Andreas Herrmann

 

Widar von Arx
 

Location:

 

Head of the Audi Lab for Market Research

 

Lecturer & Head of the Competence Center for Mobility, Lucerne University of Applied Sciences and Arts (Moderator)

2nd floor, Clubroom 7

 

Parallel Sessions Friday, 3 May 2019

WORKSHOPS

Participants are invited to participate actively in discussing the implications of the latest developments in the tourism industry. Each Workshop discussion is based on a presentation.

VIRTUAL REALITY: A transformative potential
Self-experience of VR and discussion of opportunities and risks

Ditti Bürgin-Brook

Rachel Hardwick

Martina Stadler

Axel Vogelsang

 

Salar Shahna

Location:

 

CEO & Producer, La Siala Entertainment GmbH

Group Technical Program Manager Booking.com B.V.

Director, Tourismus Engadin Scuol Samnaun Val Müstair AG

Head of the Research Group Visual Narrative & Lecturer, Lucerne University of Applied Sciences and Arts

 

Creative Director & CEO, World VR Forum (Moderator)

5th floor, Terrassensaal

 

OVERTOURISM: Experiences and solutions
Measurement and management of overtourism

Marco D' Eramo

Tuan Pham

Fabian Weber

 

Juerg Stettler
 

Location:

 

Book Author 

Program Manager & Corporate Social Responsibility Booking.com International B.V. 

Lecturer, Project Manager & Head of the Major in Tourism and Hospitality Management Lucerne University of Applied Sciences and Arts

 

Deputy Dean, Head of Research & Head of Institute of Tourism ITW, Lecturer, Lucerne University of Applied Sciences and Arts, Lucerne School of Business (Moderator)

2nd floor, Crystal Lounge

 

FUTURE EMPLOYMENT: Culture, talent and purposeful work
How to gain and hold the best talents?

HE Maitha Saif Majid Al-Mahrouqi

Max Fellows

Peter Fulton

Gergana Nikolova

 

Soha Bahgat

Location:

 

Undersecretary Minister of Tourism Oman
 

Director of Client Services MCI Experience

Group President Europe, Africa, Middle East & Southwest Asia Hyatt International LLC

Regional Manager Europe, Adventure Travel Trade Association

 

Advisor to Minister of Tourism in Egypt on Capacity Building and Training (Moderator)

2nd floor, Clubroom 3

 

CREALABS

CreaLab (creative laboratory) provides a frame for developing new concepts for the future of tourism.

FUTURE EDUCATION: Prepare for disruption!
Design the future education model

Kate Walsh

 

René Zeier

Location:

 

Dean & E.M. Statler Professor Cornell University School of Hotel Administration

 

Head of the Startup Programme Smart-Up, Lucerne University of Applied Sciences and Arts (Moderator)

Quadrin, ground floor

 

QUADRIN: Modular constructions for the tourism industry
Create a business plan for the new hospitality concept "Quadrin"

 

Ros Aktins

Location:

 

 

Presenter & Creator Outside Source, BBC News (Moderator)

Quadrin, 1st floor

 

MASTERCLASSES

Masterclass consists of a discussion among participants and the present experts. The focus is always on the exchange of opinion and experience.

DIVERSITY: Driver of innovation and integration
How to create a culture of diversity and inclusion?

HE Rania Al-Mashat

Yves Givel

Aradhana Khowala

 

Urs Gredig

Location:

 

Minister of Tourism, Arab Republic of Egypt

Vice President Human Ressources EAME and Southwest Asia Hyatt Hotels Corporation

Steering Commitee World Tourism Forum Lucerne & CEO/Founder Aptamind Partners

 

Broadcast Journalist (Moderator)

2nd floor, Clubroom 4

 

TOURISM AND PEACE: Building a culture of peace through tourism
How to foster stakeholder collaboration in a post-conflict destination

Virtyt Gacaferri

Sandra Howardt Taylor

Kek Soon

 

Veronika Schanderl

Location:

 

Owner of the Balkan Natural Adventure, Kosovo

Former Vice-Minister for Tourism 2015-2019, Colombia

Founder and owner of Kek Soon Cuisine & Cultures Tours, Cambodia

 

Senior technical advisor for sustainable tourism development, Swisscontact (Moderator)

2nd floor, Clubroom 5

 

SHOWCASES

Showcase is a presentation of a best-in-class example, featuring an issue of great importance to the tourism, travel and hospitality industry.

CAMBODIA TOURISM: Revelation of a Culinary Revolution
Food and Beverage as a possibility to position a destination

Chef Luu Meng

Pierre Tami

 

Casimir Platzer

Location:

 

President  of Cambodia Tourism Federation

Founder & CEO Shift360

 

President, GastroSuisse (Moderator)

2nd floor, Clubroom 6

 

ADVENTURE TRAVEL: A growing market shows a model for sustainability
Target group and size of the adventure travel market

Shannon Stowell

 

Jonathan Worsley

Location:

 

Chief Executive Officer Adventure Travel Trade Association

 

Chairman, Bench Events & Board Director, STR (Moderator)

2nd floor, Clubroom 7

 

CUSTOMER RELATION: Know the millennials!
Can you satisfy the needs of the millennials?

Tim Anderson

 

Shaun Vorster

Location:

 

Vice President Marketing and Insights, Global and EMEA, BBC Global News

 

Steering Committee, World Tourism Forum Lucerne, Extraordinary Professor, University of Stellenbosch Business School (Moderator)

2nd floor, Clubroom 8