Parallel Sessions Thursday, 2 May 2019

See the Parallel Sessions of Friday, 3 May 2019 below.

WORKSHOPS

Participants are invited to participate actively in discussing the implications of the latest developments in the tourism industry. Each Workshop discussion is based on a presentation.

VIRTUAL REALITY: A transformative potential
Self-experience of VR and discussion of opportunities and risks

Ditti Bürgin-Brook

Rachel Hardwick

Martina Stadler

Axel Vogelsang

 

Salar Shahna

Location:

 

CEO & Producer, La Siala Entertainment GmbH

Group Technical Program Manager Booking.com B.V.

Director, Tourismus Engadin Scuol Samnaun Val Müstair AG

Head of the Research Group Visual Narrative & Lecturer, Lucerne University of Applied Sciences and Arts

 

Creative Director & CEO, World VR Forum (Moderator)

5th floor, Terrassensaal

 

OVERTOURISM: Experiences and solutions
Measurement and management of overtourism

Fabian Weber
 

Marco D' Eramo

 

Juerg Stettler
 

Location:

 

Lecturer, Project Manager & Head of the Major in Tourism and Hospitality Management Lucerne University of Applied Sciences and Arts

Book Author 

 

Deputy Dean, Head of Research & Head of Institute of Tourism ITW, Lecturer, Lucerne University of Applied Sciences and Arts, Lucerne School of Business (Moderator)

2nd floor, Crystal Lounge

 

YOUR CONTRIBUTION: Create your own Workshop

 

Location:

 

 

2nd floor, Clubroom 5

 

CREALABS

CreaLab (creative laboratory) provides a frame for developing new concepts for the future of tourism.

WTFL VENTURE PLATFORM: An innovative ecosystem
Building a tourism ecosystem for start-ups and investors

Jonathan Worsley

 

Marius Disler

Location:

 

Chairman Bench Events & Board Director STR

 

World Tourism Forum Lucerne (Moderator)

Quadrin, ground floor

 

QUADRIN: Modular constructions for the tourism industry
Create a business plan for the new hospitality concept "Quadrin"

 

René Zeier
 

Location:

 

Head of the Startup Programme Smart-Up & the Master Programme Business Development and Promotion, Lucerne University of Applied Sciences and Arts (Moderator)

Quadrin, 1st floor

 

 

MASTERCLASSES

Masterclass consists of a discussion among participants and the present experts. The focus is always on the exchange of opinion and experience.

DIGITAL TRANSFORMATION: Disrupting the industry
How to prepare your company for the digitized company?

Tuan Pham

Bas Lemmens

Hester Bosma

HE Rania Al Mashat

 

Anita Mendiratta

Location:

 

Program Manager & Corporate Social Responsibility Booking.com International B.V.

CEO, Meetings.com

Senio Project Manager, etventure

Minister of Tourism, Arab Republic of Egypt

 

Founder & President - CACHET Consulting / Special Advisor to the Secretary General - UNWTO (Moderator)

2nd floor, Clubroom 3

 

BOOKING PLATFORMS: What is their future?
How do tomorrows booking platforms look like?

Benno Rust

Martin Sturzenegger

Michael Ros

 

Juliana Gallo

Location:

 

Area Manager Booking.com Switzerland

CEO Zürich Tourismus

COO / Co-Founder bidroom.com

 

Business Development Manager (Moderator)

2nd floor, Clubroom 4

 

INNOVATION: A challenge for existing companies
How to stay innovative?

Karolin Frankenberger

Hassan Kadbi

 

Urs Gredig

Location:

 

Professor & Director of the Institute of Management & Strategy University of St. Gallen (HSG) 

CEO Hapimag

 

Broadcast Journalist (Moderator)

2nd floor, Clubroom 8

 

SHOWCASES

Showcase is a presentation of a best-in-class example, featuring an issue of great importance to the tourism, travel and hospitality industry.

BLOCKCHAIN: A new disruptive force in tourism?
Fields of application of Blockchain

Tim Weingärtner

 

Daniela Wagner

Location:

 

Professor Lucerne University of Applied Sciences and Arts

 

Group Business Development Director, Jacobs Media Group (Moderator)

2nd floor, Clubroom 6

 

MOBILITY: The future of autonomous driving
Impacts to the tourism industry

Andreas Herrmann

 

Widar von Arx
 

Location:

 

Head of the Audi Lab for Market Research

 

Head of the Competence Center for Mobility and Lecturer, Lucerne University of Applied Sciences and Arts (Moderator)

2nd floor, Clubroom 7

 

Parallel Sessions Friday, 3 May 2019

WORKSHOPS

Participants are invited to participate actively in discussing the implications of the latest developments in the tourism industry. Each Workshop discussion is based on a presentation.

VIRTUAL REALITY: A transformative potential
Self-experience of VR and discussion of opportunities and risks

Ditti Bürgin-Brook

Rachel Hardwick

Martina Stadler

Axel Vogelsang

 

Salar Shahna

Location:

 

CEO & Producer, La Siala Entertainment GmbH

Group Technical Program Manager Booking.com B.V.

Director, Tourismus Engadin Scuol Samnaun Val Müstair AG

Head of the Research Group Visual Narrative & Lecturer, Lucerne University of Applied Sciences and Arts

 

Creative Director & CEO, World VR Forum (Moderator)

5th floor, Terrassensaal

 

OVERTOURISM: Experiences and solutions
Measurement and management of overtourism

Fabian Weber
 

Marco D' Eramo

Tuan Pham

 

Juerg Stettler
 

Location:

 

Lecturer, Project Manager & Head of the Major in Tourism and Hospitality Management Lucerne University of Applied Sciences and Arts

Book Author 

Program Manager & Corporate Social Responsibility Booking.com International B.V. 

 

Deputy Dean, Head of Research & Head of Institute of Tourism ITW, Lecturer, Lucerne University of Applied Sciences and Arts, Lucerne School of Business (Moderator)

2nd floor, Crystal Lounge

 

FUTURE EMPLOYMENT: Culture, talent and purposeful work
How to gain and hold the best talents?

Peter Fulton

Max Fellows

HE Maitha Saif Majid Al-Mahrouqi

 

Soha Bahgat

Location:

 

Group President Europe, Africa, Middle East & Southwest Asia Hyatt International LLC

Director of Client Services MCI Experience

Undersecretary Minister of Tourism Oman
 

 

Advisor to Minister of Tourism in Egypt on Capacity Building and Training (Moderator)

2nd floor, Clubroom 3

 

CREALABS

CreaLab (creative laboratory) provides a frame for developing new concepts for the future of tourism.

FUTURE EDUCATION: Prepare for disruption!
Design the future education model

Kate Walsh

 

René Zeier
 

Location:

 

Dean & E.M. Statler Professor Cornell University School of Hotel Administration

 

Head of the Startup Programme Smart-Up & the Master Programme Business Development and Promotion, Lucerne University of Applied Sciences and Arts (Moderator)

Quadrin, ground floor

 

QUADRIN: Modular constructions for the tourism industry
Create a business plan for the new hospitality concept "Quadrin"

 

Juliana Gallo

Location:

 

 

Business Development Manager (Moderator)

Quadrin, 1st floor

 

MASTERCLASSES

Masterclass consists of a discussion among participants and the present experts. The focus is always on the exchange of opinion and experience.

DIVERSITY: Driver of innovation and integration
How to create a culture of diversity and inclusion?

Aradhana Khowala

Ros Atkins

Yves Givel

 

Urs Gredig

Location:

 

Steering Commitee World Tourism Forum Lucerne & CEO/Founder Aptamind Partners

Presenter and Creator Outside Source BBC News

Vice President Human Ressources EAME and Southwest Asia Hyatt Hotels Corporation

 

Broadcast Journalist (Moderator)

2nd floor, Clubroom 4

 

TOURISM AND PEACE: Building a culture of peace through tourism

Kek Soon

Sandra Howardt Taylor

Virtyt Gacaferri

 

Veronika Schanderl

Location:

 

Founder and owner of Kek Soon Cuisine & Cultures Tours, Cambodia

Ex Vice-Minister for Tourism 2015-2019, Colombia

Owner of the Balkan Natural Adventure, Kosovo

 

Senior technical advisor for sustainable tourism development, Swisscontact (Moderator)

2nd floor, Clubroom 5

 

SHOWCASES

Showcase is a presentation of a best-in-class example, featuring an issue of great importance to the tourism, travel and hospitality industry.

CAMBODIA TOURISM: Culinary Revolution and more!
Food and Beverage as a possibility to position a destination

Pierre Tami

 

Casimir Platzer

Location:

 

Founder & CEO Shift360

 

President, GastroSuisse (Moderator)

2nd floor, Clubroom 6

 

ADVENTURE TRAVEL: Emotions are priceless
Target group and size of the adventure travel market

Shannon Stowell

 

Jonathan Worsley

Location:

 

Chief Executive Officer Adventure Travel Trade Association

 

Chairman, Bench Events & Board Director, STR (Moderator)

2nd floor, Clubroom 7

 

CUSTOMER RELATION: Know the millennials!
Can you satisfy the needs of the millennials?

Hamish McPharlin

 

Shaun Vorster
 

Location:

 

Head of Insight BBC Global News

 

Steering Committee, World Tourism Forum Lucerne, Extraordinary Professor, University of Stellenbosch Business School (Moderator)

2nd floor, Clubroom 8